Let me start with what you care about most. I will not bury it. From 30 June 2026, brokerage on Punch moves from ₹1 to ₹10 per executed order, across equity, futures, and options.

I know what that number feels like. Many of you came to Punch for ₹1, and some opened more than one account for it. You have every right to ask why, and whether you can still trust us.

What ₹1 was for

₹1 proved a mission: pro-grade trading for every Indian trader. Over time it became part of the promise itself, and many of you planned around it, which we do not take lightly.

And it worked. In eight months, order volume grew 6X and active traders grew 5X, while Builder's Lab crossed 2,700 posts and 5,300 votes, built alongside you. That chapter is complete, and the next costs more to build.

Why ₹10, and why now

For six months we have tested what AI can really do for a trader, not the hype but the real thing. We met traders, broke things, and learned where it helps.

AI is everywhere, but free AI is unreliable, paid AI is expensive, and none of it knows your trades. Building AI that is accurate and affordable for Indian traders takes real, expensive infrastructure. ₹1 is enough to run a trading platform, but not enough to invest in the AI mission. ₹10 gives us that base, with nothing hidden behind it. We chose the honest path: a fair price, built in the open.

The AI mission

The mission is simple: AI that is accurate, reliable, and affordable, made for how Indian traders trade. ₹10 invests in it. Over the next few weeks it ships as four products, led by Punch AI.

1. Punch AI. Reads your charts, learns your style, and helps you scan, alert, and back test.

2. Research Desk. Institutional-grade briefings before, during, and after market hours.

3. Trading Journal. Dissects your trades, surfaces your patterns, and coaches you.

4. Pine Script on Punch. Paste any script and AI plots it on your charts.

The core Punch AI is included in your brokerage; only the advanced, heavy-compute features are an optional paid add-on.

Now let me answer what you asked in the webinar

"I don't use AI. Why should I pay?" Because AI is the next big step in trading, and we have a track record of getting there first: native charts in 2016, single-screen trading in 2023. ₹10 lets us invest in the AI mission and build it for you. Even if you never touch AI, the platform keeps getting better for everyone.

"Can I opt out, or get a cheaper plan?" Not from ₹10; it is the flat default for every trader. But scalpers and high-frequency traders feel this most, as per-order cost adds up fast for them. We are thinking hard about monthly subscription plans built for them.

"Fix the basics first." Fair. Chart speed, withdrawals, and execution must be rock solid. Those are ours to fix, not yours to put up with, and we are on them.

"Is this a bait and switch?" No. ₹1 was never a trap to pull you in and raise the price later; it was a real experiment that paid off. We are raising it to build what comes next, and telling you why first.

Where we go from here

The ambition that built native charts and single-screen trading now goes to AI. That is the company you backed at ₹1, and it is the same company at ₹10.

Thank you for trading with us, and for being honest. We will keep earning it.

Amit Dhakad
Founder and CEO, Punch